Strategic Advertising & Marketing Planning (Local, National & International)
A successful advertising campaign begins with a good strategy. There must be clear lines of communication between the agency and client to define the best course of action, identify the target audience, demographics, and media resources. Together we define the right message and formulate a creative approach to relay those messages. All this must be accomplished within specific budgets and time frames.
AMG will develop a strategic course of action for you or your company whether it’s advertising, marketing, public relations or training. This allows us to define your goals, find your audience, and decide how and where you will be the most successful. Included in this process is a variety of surveys and research that enable us to gather accurate data in order to develop the most effective strategy possible and to ensure the best return on your investment.
Market & Competitive Research
Through in-depth market and competitive research, AMG gains several insights that enable us to approach our mission. We first ask ourselves tougher, smarter questions before asking others questions. We take a hard strategic and creative look at what types of people we research. Thus, we consistently go to the marketplace with better questions, present them to better prospects, and in return, bring back more detailed information to our clients. We apply these fundamentals to all our research techniques, including on-line research, focus groups, qualitative/quantitative product research and advisory panels. Our goal is to find the best market for your product(s) and send your message right to the heart of it.
Media Planning & Negotiations
In developing our client’s media plans, AMG gathers detailed information on the target audience and potential media vehicles utilizing information such as sex, income, education, occupation, credit card usage, purchasing habits, household possessions, and more. Then, we analyze the marketing objectives and zero in on the target audience and assess the information to determine the best media mix for the campaign. This qualitative information is then quantified with broadcast and newspaper ratings to ensure that the media vehicles reach the target audience efficiently. Once all this is accomplished, our media department can coordinate the media buying for you in all areas, from a local schedule to a regional, national or international campaign.
Media Buying & Implementation
After deciding on the most effective campaign approach, AMG then directly negotiates for the best available rates resulting in the most efficient and effective media buys. Since we purchase large amounts of media time on a regular basis, we have secured exceptionally low rates for the most effective dates and times. We have the ability to create individualized packages for specific media outlets, such as cable, radio, and print. Reaching the right audience with the right message at the right time means you get more for your advertising dollar.
Strategy Campaign Review & Analysis
AMG generates media review reports for each media buy as a whole. If the schedule deviates in any way from the original approved plan, our agency negotiates on behalf of our clients for credits or adjustments. We then supply our clients with adjusted affidavits and media buy reports in an easy to read format. All of this is done on a regular basis so our clients can clearly see the progress of their campaign. Ultimately, AMG can generate a complete report of the overall campaign goals and objectives, and compare them to the actual campaign accomplishments. This allows us to determine where the campaign has been successful and what if any changes need to be made. Our clients can expect an accurate analysis because their success ultimately reflects on our own company’s success. Detailed reports can be created to analyze the effects of your campaign at certain times of the day, areas or regions reached, and even an analysis of profits earned over the course of the campaign. We aim to specifically pinpoint our areas of success so we can always have a thorough understanding of today’s changing market.
Successful agencies know how to cut through the saturated communications market and speak directly with the most important people in their business lives – their target audiences. At AMG, our public relations experts work closely with clients to carefully identify their targets – consumers or the people who influence consumers – as well as to determine the best strategies to reach them. We know the diverse cultural markets that exist in the market today. Our experience in communicating with ethnic groups has helped us to build strong track records in marketing and public relations.