Dwight Cromie
President / CEO
Dwight has been involved in the marketing, advertising, video and multimedia production industry for over thirty-one years, creating advertising, marketing, and public relations media tools for thousands of clients. In 1980, he founded The Altek Media Group, a successful full-service video, multimedia and advertising agency. His understanding of the advertising, marketing and video production industry has positioned his company as one of the largest and most successful firms in the Inland Empire. Known for his unmatched customer service and creativity, he has produced everything from simple television commercials to nationally broadcast documentaries to instructional programs and marketing presentations for local, state and federal government agencies. He specializes in developing and executing strategic marketing campaigns for his clients that communicate a consistent brand identity and marketing message that crosses all mediums, including television, cable, radio, outdoor media, internet and direct mail. He is deeply committed to the community and is involved in or sits on several non-profit and professional organizations and boards.

billBill Friedl 
Production and IT Manager
For over 20 years, Bill Friedl has been involved with every aspect of video production and still photography. His vast experience enables him to be an exceptionally innovative and creative film and video photographer on any project. His passion for technology has expanded his talents to Graphic Design, DVD Authoring, Internet applications, Tech support and so much more. As a Production Manager he oversees all production, post-production projects and production purchases, in addition to the development of s
alexAlexandria Nardoni
SEO & SMO Development Director
Alexandria has a background in innovative journalism; blending the worlds of the journalism, online writing and graphic design. She stays up-to-date with the latest content and digital marketing strategies which involves search engine optimization and social media optimization. Alexandria is an alumna from Cal Poly Pomona with a Bachelor’s of Science in Communications with an emphasis in Journalism.
jeffJeff Allen
VP of Content Development
Jeff is a specialist in broadcast and creative communication. He is responsible for managing the creation of engaging, newsworthy content for our clients, and guiding the production process for all of our video magazines. Jeff brings a rich background of experience as on-air host, news director, emcee, program director, executive producer, and voice-over talent. Over his 23-year career, he steered the programming and managed the operations of a number of market leading radio stations in western Arizona, including KLUK, KFLG, KNKK, KAAA, KZZZ, and KSTR. Jeff also worked as on-air personality in Southern California on KOLA 99.9, before going on to produce the nationally-aired financial talk show, “Market Wrap.” Jeff continues to operate his own professional voiceover and narration business with an expanding book of clients all over the world. A graduate with a BA in Communications/Advertising from Cal State Fullerton, Jeff resides in Riverside with his wife Justi and son Westin.
lindaLinda S.
Media Specialist
Linda has been a part of the Altek team for over twelve years. She actively interacts with all clients, overseeing each project to ensure they are completed in a timely manner, stay within budget, and meet the highest standards in customer satisfaction. She has extensive experience in media purchasing to include print, broadcast and cable television, radio and the Internet. With this experience she is able to provide clients with the best possible placement, while maintaining budget and leveraging the best possible rates. She has a firm belief in partnering and puts forth every effort to build beneficial relationships wherever possible.